It’s all connected.

(More information at

Marvel’s Agents of S.H.I.E.L.D. have been thrashing this phrase for at least a month now in the lead up to Marvel’s The Avengers‘ premier. The main reason behind this big marketing strategy is because of the significant impact the premier of Captain America: The Winter Soldier had on the landscape of the entire Marvel Cinematic Universe this time last year with the disbanding of the S.H.I.E.L.D. organisation. What if I told you this was all an example of a transmedia narrative? More about that in the video below.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s