Globalisation as a concept is aptly introduced by Pico Iyer’s TED talk on “Where is home?” Thinking about where you come from and what you identify as in comparison to so many other people is a product of the lived globalisation experience.
Post-colonisation and global media mean an individual’s experience of “home” and the world at large is both saturated and mediated by technology. O’Shaughnessy and Stadler identify developments in information and communication technology as “increasing levels of global interrelatedness, ultimately prompting questions about the legitimacy and defensibility of national borders” (2008 458). This process of breaking down borders previously held in place by geographical distance through means of communication has resulted in an amalgamation of homogenised world cultures as well as opportunities for hybridisation and multiculturalism.
It began with the printing press and has grown exponentially with the proliferation of the Internet. So for those with access, globalisation is many cultures at your fingertips and your choice (within circumstantial constraints) as to how deeply you experience them. Unfortunately, without Internet access, “media globalisation can be a powerful mechanism of social exclusion” (O’Shaughnessy & Stadler 2008 464-465).
Last year, Netflix brought its subscription service and vast library of audio visual content to Australia’s shores. This year they went global. However, Internet access is a must, whether by cable or mobile data. It’s a fair assumption that people of lower socio-economic status can’t afford the subscription and requisite GBs of data to access the library. Once those circumstances are overcome, the library varies depending on the geographic location of the IP used. That is, Netflix Australia has significantly different licensing deals to Netflix USA and they both differ from Netflix UK, and so on. So Netflix is a legal means of accessing copyrighted material for viewing but it is by no means comprehensive in terms of what a subscriber may access nor is it really available to all.
O’Shaughnessy, M & Stadler, J 2008, ‘Globalisation’, Media and Society (fifth edition), Oxford, Oxford University Press, pp. 458-471.